ACT ONE · MEASURE · RESEARCH & STRATEGY

A strategy is choices you can argue with.

Including the ones it didn't make. Every pillar comes with its evidence, every frequency with its confidence — and what was set aside stays visible instead of vanishing.

Your free score starts the evidence file; strategies build on it from Starter.

FROM A REAL STRATEGY

REAL OUTPUT

  • chosen

    Own Observability practice — “expands coverage into a visible competitive gap — anchored on ‘product observability’.”

  • set aside · reversible

    product analytics glossary — 740 searches · score 34 · retained in the evidence file

Choices, with their working shown

A strategy here is not a mood board. Each content pillar names the evidence that argued for it — the opportunity data, the competitor gap, the trust-signal hole — and the publishing frequencies come with confidence levels, not vibes. When the reasoning is thin, the strategy says so rather than dressing it up.

PILLAR 1 · CHOSEN

REAL OUTPUT

Own Observability practice

Anchor: “product observability” · ranked cluster #1 · “ready for a focused weekly push”

CHOSEN · HIGH CONFIDENCE

REAL OUTPUT

Blog posts · 2/week

“Two long-form guides a week is the pace the current backlog supports.”

What it didn't choose stays visible

Measured opportunities that were considered and set aside remain in the dismissed ledger with their evidence intact. You can object, return one to the shortlist, and regenerate the strategy.

chosenOwn Observability practice — anchored on “product observability”, the 1st ranked cluster

chosenOwn Activation and retention — anchored on “user activation metrics”, the 2nd ranked cluster

chosenOwn Tooling comparisons — anchored on “product analytics vs bi”, the 3rd ranked cluster

set asideproduct analytics glossary — 740 searches and a 34.00 score stay on file

set asidesaas retention benchmarks — 2,600 searches and a 37.00 score stay on file

Reversible in Keyword Research — the Dismissed view restores any row to the shortlist; the reasoning lives with whoever dismissed it, the evidence lives here.

A visible rejection is a decision you can audit. An invisible one is a decision you have to trust.

You hold the pen on approval

The strategy ships as a proposal: Approve adopts it and the calendar follows; Regenerate sends it back with your context. Approval is yours — in the app, deliberately. Agents connected over the API can generate, read, and regenerate strategies, but adopting one is a human act.

STATE 1 · PROPOSAL

REBUILT

status: pending_review · awaiting your decision

Actions: Approve · Regenerate — “approve the strategy to generate your content calendar from it.” Nothing executes before this.

↓ a human clicks Approve ↓

STATE 2 · APPROVED

REAL OUTPUT

Generated about 4 hours ago · Approved

Regenerate and Archive stay live — the decision is reopenable, never automatic.

Where the line falls

Free
THE EVIDENCE FILE — score, audits, and the measured signals strategies argue from. Research and strategy runs are not included on Free.
Starter · $9
RESEARCH + STRATEGY · STARTS HERE — keyword research, opportunities, and the strategy cycle with approval in your hands.
Pro · $49
ADDS THE FULLER SERP ARGUMENT — the SERP landscape: competitor set, Search map and daily data feeding sharper pillars and gap evidence.

WHAT THIS DOES NOT SAY

A strategy argues from measured evidence; it does not promise outcomes. Frequencies are recommendations with confidence levels, not commitments; opportunity scores rank evidence, they don't forecast traffic. And the record shows what was set aside — it does not claim the shortlist was exhaustive.

Get my score

Strategies argue from your data. The score starts the file they'll argue from.

NEXT · THE LOOP CLOSES

Approved strategy becomes a calendar, drafts, and — when it ships — proof