ACT ONE · MEASURE · SEARCH VISIBILITY

A footprint you can defend beats a share you can't define.

Your real SERP footprint, measured absolutely — and compared only against a set you can name.

Your free score includes a monthly visibility footprint. The full Search map unlocks on Pro.

HOW TO READ EVERY NUMBER ON THIS PAGE

  1. 1 · footprint

    Your absolute standing.

  2. 2 · the set

    You plus up to three named competitors.

  3. 3 · share

    Share of that set — never “the market.”

The map

The Search tab maps where you actually stand.

Visibility, share of voice, ranked keywords, and top positions all come from keywords the named set actually holds — not a market model or extrapolation.

Mobile Search tab metrics: visibility index, share of voice, estimated traffic, keywords ranked
PLATE 1a · THE FOUR METRICS · Index, share of voice, traffic, keywords — the mobile Search tab. REAL OUTPUT
Mobile Search tab: top positions and the competitive set of three tracked domains
PLATE 1b · POSITIONS AND THE SET · Top positions and the three tracked domains, dated. REAL OUTPUT

The index is a footprint, not a share — smoothed across snapshots so one volatile week doesn't redraw the map. What it decides: whether breadth or position is your problem, which competitor is winning the shared set, and whether to defend top-10 positions or pursue gaps.

Four sites is a number. “The market” is a story.

Your set is discovered from real keyword overlap, then filtered, pinned, and capped:

THE SET'S RULES

discovered
candidates come from actual SERP overlap with your keywords, not from a directory
filtered
platform giants — the Wikipedias and Reddits of your SERPs — are excluded; beating Wikipedia is not a strategy
pinned
competitors you add yourself are never filtered, never rotated out
capped
the set stays small enough that share means something

A share of four named sites moves when you or they move — you can trace every point to a keyword one of you holds. A “market share” moves when a vendor re-estimates a market. One of these is a measurement.

The gap is where the plan starts

Keyword research filtered to Content Gap: column headers over five gap rows with difficulty, volume, enrichment score and a Plan content action
PLATE 2 · CONTENT GAPS · 2026-07-31 · The gap filter, live: headers, five gap rows, and each row's Plan content action. REAL OUTPUT

Turn a gap into a reasoned content plan →

Each gap row is a keyword somebody in your set holds and you don't, scored for whether it actually fits what you sell. And no projections, stated as a feature: no “this gap is worth 4,300 visits.” A gap is evidence that a position is winnable, not a promise of what winning pays.

Where the line falls

Free
MONTHLY FOOTPRINT — the visibility pillar, refreshed monthly.
Starter · $9
RESEARCH + GAP ROWS — keyword research with competitor content-gap rows, weekly. The Search-tab map itself is not included on Starter.
Pro · $49
FULL SEARCH MAP — visibility index, share of voice, the tracked set, scheduled refreshes and the history behind every line.

WHAT THIS DOES NOT SAY

Share here is share of a set you can name — we do not compute market share, and the set's cap is the point, not a limitation. Positions and volumes are third-party SERP observations carrying their provider and date; footprints of different sites are comparable only inside the same set.

Get my score

Your map starts with your own footprint — the set, the share, and the gaps come from your real keyword overlap, not a directory of logos.

NEXT · ACT ONE CONTINUES

The gap becomes a plan in Research & Strategy