Where do you stand against the rivals you name?
Name your rivals. See who wins each number and what to do next.
Start free with a site audit. Competitor tracking starts on Starter. Deep dives are on Pro.
northwind.example
lumenpath.exampletallybeam.examplequillscope.example
Who wins each number?
lumenpath.exampletallybeam.examplequillscope.exampleA keyword is what someone types into Google. Top 10 means the first page of results. Average position is the place in that list, so lower is better. Visits are estimates. The top-10 count and visits come from a deep dive, on Pro.
- 84 Keywords in the top 10128 behind13 behind38 ahead 2129746
- 14.2 Average positionLower wins. 7.4 behindLower wins. 2.1 behindLower wins. 5.2 ahead 6.812.119.4
- 3,100 Estimated visits a month11,700 behind1,800 behind1,400 ahead 14,8004,9001,700
How do you beat each rival?
A battlecard is one rival on three cards: what to learn from them, where to beat them and your next move. Flip a card for the proof. Example data On Pro
Learn from
Top 3 on 3 of 20 searches you share.Top 3 on 2 of 20 searches you share.Top 3 on 1 of 17 searches you share.
Top 3 spots
321
Read their pages. See what yours miss.
- lumenpath.example3
- tallybeam.example2
- quillscope.example1
Where to beat them
Ranks 2 for “best product analytics for startups”. You have no page.Ranks 4 for “how to track feature adoption”. You have no page.No gap worth chasing yet. On Pro.
Keywords to take
1270
They rank top 10. 100+ searches a month. You have no page.
- lumenpath.example12
- tallybeam.example7
- quillscope.example0
Your next move
Mark it Relevant on your keyword list.Mark it Relevant on your keyword list.Sites that link to rivals, not you.
Links to win
3118?
Sites that link to them, not you. 11 strong sites link to two rivals or more.
- lumenpath.example31
- tallybeam.example18
- quillscope.exampleNot run
Which search do you go after first?
Ranks 242.
You have no page.Marked Relevant.
Your call.
lumenpath.example on “best product analytics for startups”. About 2,900 searches a month, estimated, your biggest gap.tallybeam.example on “how to track feature adoption”. About 1,600 searches a month, estimated, your next gap.lumenpath.example on “best product analytics for startups”. About 2,900 searches a month, estimated, your biggest gap. Mark it Relevant and your next strategy can use it.Your next strategy can use it. Briefs and the calendar are coming soon.
Example dataOn ProWho holds the first page?
We search Google for words about your topic and note who shows up. Each run samples 10 of those searches. These are the first-page results each site holds on them.
- lumenpath.example8
- tallybeam.example6
- quillscope.example3
- northwind.example2
First-page results on 10 searches
Who else looks like a rival?
Those searches, run after run, turn up other sites too. We call them the pool: 214 sites so far. You track 3, 6 more look like rivals, and 205 do not. It is scanned again every 30 days.
- Look like rivals
- You track 3 of 5 on Starter. Pro tracks 25.
A credit is the unit you spend on research. Each plan gives you a set number a month. See pricing
Track rivalsExample data
Pictures, all public domain: Muybridge, 1893. Bellows, 1917. Géricault, 1818–19.
Where the line falls
| Plan | What you get |
|---|---|
| Free | The first step — add your site and run the audit. |
| Starter Starts here | Competitor analysis — 5 tracked competitors, shared keywords and average position, on 50 credits a month. |
| Pro | The deep dive — 25 tracked competitors and a deep dive on each rival: the battlecard, top-10 count, estimated visits, keywords to take and link gaps (sites that link to rivals, not you), on 300 credits a month. |
Frequently asked questions
What does competitor tracking show?
You name your rivals and see them beside your site: shared keywords and average position. On Pro, a deep dive on a rival adds its battlecard, top-10 count and estimated visits.
How do I choose which rivals to track?
TrustGrowth lists the sites that show up on your searches and marks the ones that look like rivals. You review those and track the ones you agree with, or add a competitor yourself.
What is a battlecard?
One card per rival, on Pro. It says what to learn from them, where you can beat them, and your next move. Each card carries a confidence level based on which sources are available: deep dive, link gap and Labs data.
Are the visit numbers exact?
No. Visits are estimates from DataForSEO, a data provider, and the product marks them as estimated. Search Console shows real clicks, and only for your own site.
How often do the numbers update?
A full analysis runs every 30 days when it is due. A light check runs every Monday.
How many rivals can I track?
5 on Starter and 25 on Pro. Free does not track rivals, but it is the first step: add your site, run the audit, and add the plan when you want this page.
Can I see which sites link to my rivals and not to me?
On Pro. Find link gaps lists the sites that link to your rivals and not to you.
Does it tell me what to publish?
On Pro, it shows the keywords a rival ranks for and you do not. Mark one Relevant on your keyword list and your next strategy can use it. You write the page. Briefs and the calendar are coming soon.
What this does not say
Visits are estimates. Only Search Console shows real clicks, and only for your own site.
See where you stand.
Start free. Competitor tracking starts on Starter.