What to write next

The searches people type, sifted down to the words worth your time. You write the page. TrustGrowth does not write it.

Keyword research starts on Starter. Pro adds rival gaps, difficulty, the written reason and live Google checks. Briefs and the calendar are coming soon.

Follow one word down this page.

What is a keyword here?

The exact words someone types into Google. Search numbers are estimates.

how to track feature adoption about 1,600 searches a month, estimated
northwind.exampleNo pageNothing of yours to find.
tallybeam.exampleRanks 4Fourth in Google's list.

Where do these words come from?

A run gathers them from the places below. Each word keeps its label.

  • Your Search Console

    Searches that already find you.

    what is a good activation rateseed stage metrics

  • Added by you

    Words you type in yourself.

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  • Related ideas

    Ideas close to your topics, from DataForSEO, a search data provider.

    product analytics without engineersanalytics data retention policy

  • Your topics, reworded

    Your topics plus best, how to or template.

    retention cohort templateonboarding checklist

  • People also ask

    Questions Google shows beside its results.

    how to measure onboardingweekly active users formula

  • Competitor gap Pro

    Words a rival ranks for and you do not.

    how to track feature adoptionbest product analytics for startups

Search Console is Google's free report of the searches that find your site. Connect it first. Competitor gap comes from a rival deep dive, on Pro. Words you track in AI Visibility join too.

Which are worth my time?

The sieve drops words that are not about you.

Words with two meanings stick. You decide those.

The rest land by what they need.

Three leave first.

  • Your Search Console
  • Added by you
  • Related ideas
  • Your topics, reworded
  • People also ask
  • Competitor gap

Tap a word

You already rank

  • what is a good activation rate
  • funnel analysis for small teams
  • saas event naming guide

No page yet

  • how to track feature adoption
  • best product analytics for startups
  • product analytics pricing

Needs proof

  • how we calculate retention
  • northwind reviews
  • who runs northwind

Google's AI answers Pro

  • best analytics for saas
  • what is a north star metric
  • activation vs retention

No numbers yet

  • onboarding checklist
  • free retention template
  • feature adoption for beginners

How do you decide?

We multiply how many people search, your chance to win, what the word is worth and how well it fits what you sell. The result is a score. It ranks your words against each other. It is not a grade.

Difficulty runs 0 to 100: how hard the top of Google is to reach. Higher is harder. It lowers your chance to win. Anything marked Pro shows on the Pro plan.

  1. Write
    How many search
    Your chance to win
    What it is worth
    Fit with what you sell
    2,900 searches a month Difficulty 38 Pro Pro lumenpath.example ranks 2. You have no page. Score 35.7
  2. Write
    How many search
    Your chance to win
    What it is worth
    Fit with what you sell
    1,600 searches a month Difficulty 27 Pro Pro tallybeam.example ranks 4. You have no page. Score 27.2
  3. Refresh
    How many search
    Your chance to win
    What it is worth
    Fit with what you sell
    880 searches a month Difficulty 22 Pro Pro You rank 14 with a page that has aged. Refresh it. Score 23.4

Which can I win soonest?

Words you already rank for, near the top. That is a quick win: fix the page you have.

Pro You rank 14 with a page that has aged. Refresh it.

/blog/activation-rate

Your place in Google's list. Page 1 ends at 10.

Quick winYour Search Console

what is a good activation rate

Pro You rank 14 with a page that has aged. Refresh it.

Position14
Searches880
Difficulty Pro22
Score23.4

how to track feature adoption is not here. You have no page yet.

Which need a new page?

People search these and you have no page. Bigger type means more searches.

Learning

Still reading up.

Comparing

Weighing options, or working out how.

Choosing

Close to buying.

Start from the top score, not a stage. Comparing and Choosing searches are worth more, but a big Learning search can still come first.

What if a new page is not enough?

Some words need proof of who you are. That is an E-E-A-T gap: Experience, Expertise, Authoritativeness, Trustworthiness.

Pro Needs Expertise and Trustworthiness. The method page names no author and cites no data.

Fix it on your About, author and case-study pages.

Will Google's AI answer it first? Pro

An AI Overview is Google's summary above the links. People may read it and not click, so being quoted there counts. On Pro, these are your words where one already shows.

Longest bar, most searches. Pick one, and answer the question in plain words near the top of your page, so it can be quoted. Nothing promises a quote.

Close view of a woven palm-leaf sieve

What if a word is not about me?

It drops out and keeps its reason: casino analytics, off-topic; product analytics glossary, too few searches. If a word could mean two things, you decide.

northwindYour name, or a famous sample database?

9 left

Relevant keeps it. The other two remove it. Restore brings one back.

Why do some words show no numbers?

New ideas can arrive with no search figures, so they get no score. Enrich asks for them.

KeywordSearches a monthDifficulty Pro
onboarding checklist——
free retention template——
feature adoption for beginners——

1 credit per run. A credit is the unit you spend on research. Each plan gives you a set number a month. See pricing.

What do I do with the list?

  1. Open a word. Read why it is here.
  2. Write or fix the page yourself. The list says which.
  3. Export CSV to work in your own tools.
KeywordSourceSearches a monthWhat it needs
Competitor gap 1,600 A new page
Your Search Console 880 Fix the page
Competitor gap 2,900 A new page
Your Search Console — Your call
Related ideas — Dropped: too few searches

A short sample. The full example holds 412 words.

How often does this update?

A new run comes every 14 days at most, when due. A run costs 12 credits. Your calls carry over.

  1. how to track feature adoptionThis run

    No page. tallybeam.example ranks 4.

  2. You

    Write the page and publish it.

  3. A later run

    If Search Console shows the page, its position appears here. Nothing promises a rank.

Start free

Sieves: The Metropolitan Museum of Art, public domain.

Example data

Where the line falls

Plan What you get
Free The first step — add your site and run the audit.
Starter Starts here Keyword research — five of the six sources, the score and the sort, on 50 credits a month.
Pro The deeper read — difficulty, the written reason and live Google checks, on 300 credits a month.

Frequently asked questions

What does keyword analysis on TrustGrowth do?

It gathers the searches your site could show up for, then sorts them by what each one needs: a fix to a page you have, a new page, proof of who you are, or your own call. Words that are not about you drop out and keep their reason. TrustGrowth shows what to write next. You write it.

Where do the keywords come from?

Mostly from your Search Console queries, words you add yourself, related ideas for your topics from DataForSEO, your topics plus words such as best and how to, the questions Google shows beside its results, and, on Pro, words a rival ranks for and you do not. Each keyword keeps the label of its source.

How is a keyword scored?

We multiply how many people search for it, your chance to win it, what it is worth to you and how well it fits what you sell. The result ranks your keywords against each other. It is not a grade, and it does not predict a rank.

What is a quick win?

A keyword you already rank for, near the top, with a page you can improve. You fix the page you have instead of writing a new one.

Why do some keywords show no search numbers?

New ideas can arrive with no search figures, so they have no score yet. Enrich asks for the figures on the keywords you pick.

How often does keyword research run?

A new run comes every 14 days at most, when it is due. Your calls carry over to the next run.

Does TrustGrowth write the pages?

No. You write or fix the page yourself. Briefs and the calendar are coming soon.

Which plan has keyword research?

Keyword research starts on Starter. Free covers the audit, so you can start there and add the plan when you want this page. Pro adds rival gaps, difficulty, the written reason and live Google checks.

What this does not say

A score ranks your words against each other. It does not promise a rank.

Verified by Google Search Console

Our proof page How we measure

The score anyone can inspect 

See what to write next.

Start free. Keyword research starts on Starter.

Add your site