Scoring Methodology
How the TrustGrowth score works and why it changes
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15 posts in Scoring Methodology, newest first.
2026
October
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Scoring code needs testing too
7 min · AI-assisted
A proposed, unrun protocol for checking writing-benchmark sources, scoring steps, synthetic fixtures, reproduction limits, and future audit records. |
August
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We Cut Our Own Trust Score From 73 to 32
8 min · AI-assisted
Our own product scored our five-month-old site 73/100 with zero clicks and seven referring domains. Here's why that number meant nothing, and what we replaced it with. |
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A Neutral 50 Is Not a Measurement: Anatomy of a Fail-Open Scoring Defect We Found in Our Own Publication Gate
10 min · AI-assisted
We audited our own evaluator and found a fail-open scoring defect letting collection errors score neutral 50. Here's the finding, scope, and the fix. |
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What SEO Proof Has to Get Right: Inside a Public Register of Scored Sites
8 min · AI-assisted
Learn what real SEO proof requires: permanent IDs, first-party GSC data, visible weak spots, and machine-readable records — tested on a live register. |
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Why GEO Belongs in the TrustGrowth Score
8 min · AI-assisted
Learn what a GEO score can measure today, what it cannot, and how TrustGrowth's GEO dimension scores structural readiness for AI extraction. |
July
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Why Visibility Belongs in the TrustGrowth Score
7 min · AI-assisted
Learn what a visibility score measures in Google Search Console-backed data, what it does not prove, and why it belongs in TrustGrowth. |
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Why Authority Belongs in the TrustGrowth Score
7 min · AI-assisted
Why authority belongs in the TrustGrowth score: what authority measures, what it excludes, and how to inspect the evidence. |
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How the TrustGrowth Score Works: What It Measures, Why It Changes, and Where to See the Proof
10 min · AI-assisted
Learn how TrustGrowth score works, what it measures, why it changes, and where to verify live proof with timestamps and GSC-backed evidence. |
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Why Content Belongs in a Website Trust Score
5 min · AI-assisted
Why content quality belongs beside technical, performance, and identity evidence in a responsible website trust assessment. |
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Why Growth Belongs in the TrustGrowth Score
6 min · AI-assisted
Learn what a growth score measures, why it matters, and how to inspect current search evidence with claim-safe, verifiable signals. |
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Why Performance Belongs in the TrustGrowth Score
5 min · AI-assisted
Why performance belongs in a website trust score: a plain-language guide to speed, stability, and why delivery itself is part of credibility. |
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The pillar Google wrote down
5 min · AI-assisted
E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness - is the one signal family Google explicitly documented, and the one most sites and tools still skip. What the TrustGrowth Score's E-E-A-T pillar measures: would a careful stranger believe you? |
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