Branded vs unbranded AI prompts measure recall vs discovery. See why the ratio in your prompt set decides your AI visibility score before a single prompt runs.
We audited our own evaluator and found a fail-open scoring defect letting collection errors score neutral 50. Here's the finding, scope, and the fix.
Learn what a visibility score measures in Google Search Console-backed data, what it does not prove, and why it belongs in TrustGrowth.
E-E-A-T - Experience, Expertise, Authoritativeness, Trustworthiness - is the one signal family Google explicitly documented, and the one most sites and tools still skip. What the TrustGrowth Score's E-E-A-T pillar measures: would a careful stranger believe you?
A score that never changes goes stale. One that changes silently betrays trust. Inside the champion/challenger engine behind the TrustGrowth Score: challengers scored in shadow on real sites, promotion only by evidence, history re-expressed so the number never drifts under your feet.
SEO tools hand you 47 metrics and no answer. Why TrustGrowth compresses a site's health into a single score - and the three demands a number must meet to deserve trust.