Ravi Yadav

Most SaaS sites score well on Expertise but poorly on Experience and Trustworthiness. Here's how to fix that with actionable E-E-A-T improvements.

TrustGrowth checks 80+ SEO signals across E-E-A-T, technical performance, content quality, and structured data. Here's the architecture, our API integrations, and why we made the technical decisions we did.

E-E-A-T is the single most actionable SEO lever an indie SaaS founder has — and most founders have never actually read what it requires. If you're competing against funded companies with PR budgets and domain authority built over a decade, you can't outspend them. You can outsubstantiate them. This article explains what Google's E-E-A-T guidelines actually mean, how Google evaluates them, where indie founders consistently fall short, and exactly what to fix this week. The [TrustGrowth SEO blog for indie SaaS founders](https://trustgrowth.ai/blog) covers this framework in depth because it's the foundation everything else rests on.

Every SEO tool I used was making up numbers. Ahrefs said 3,200 visits. Semrush said 1,800. GSC said 7,400. So I built a tool that only uses real data.

SEO advice written for enterprise teams doesn't work for indie founders. Here's the high-leverage, resource-light approach that actually builds organic traffic when you're working alone.

FID is gone. INP is in. Lazy-loaded LCP images are now penalized. Here's everything that changed in Core Web Vitals since 2022 and how to optimize for the metrics that actually matter in 2026.

Google's quality raters evaluate 24+ specific signals across Experience, Expertise, Authoritativeness, and Trustworthiness. Here's the complete breakdown of what they are and how to improve each.

Ahrefs, Semrush, Moz — their scores are estimates, not Google's real data. Here's why that matters and what to use instead to measure your actual SEO performance.